Saturday, August 30, 2025

Nobody is reading anything

Getting someone's attention in 2025, is an uphill task. Over the last twelve months I have redesigned my portfolio, I have written 10+ blogposts on my professional blog, I have started to put out content on LinkedIn, Instagram and whatnot, I have burnt myself out writing things.

But I have not gotten readers. Across the total of 7000 views this year, people generally don't even spend a minute on my blog posts, which on average take about a couple of minutes to read. That's just one data point. My impression is, we're looking at attention spans of less than 20 seconds; for everything. Portfolios need to leave an impression in less than 10 seconds. Posts need to be short. Even Social media content needs to be like a sentence and a really striking picture.

Which then makes me question, where is the room for deep dives. Real content with real research. How does one bring that forward. What's the answer to actually following a process in the age of a 6s attention span?


One of the reasons I started doing really short posts on this blog was this. I wanted to put out something. Just anything without worrying about who reads them.

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