So Zomato (the Indian food delivery company) launched a new ad campaign recently, very much styled visually like the Crazy Ones ad. They got some of my favorite icons to present in the ad, and they had some cool visuals. It's all fine and well, but their messaging was rather disappointing. They seem to be promoting people to "Hustle" to be successful.
Now this seems like a common misconception amongst people, the idea that if you work yourself to the bone, if you devote your life to your work, have sleepless nights etc, i.e. you hustle, only then can you master your craft. As someone who has tried doing that and as someone who has seen the downside of the hustle culture, I can tell you that this is a bullshit practice.
What makes you master your craft is not hustling, it's hardwork combined with humility, patience, perseverance, and sanguinity. It's the willingness to be humble enough to recognise that in the grand scheme of things our work is insignificant, but how we conduct ourselves, how we are with the people around us, and how we show up when the chips are down; that makes us be better at who we are and what we do. Doing this repeatedly, is what makes us master our craft, not, living in the hubris that the more work one puts in, the more it makes them entitled to successes in life.
Ad in question:
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