Saturday, September 06, 2014

"Switzerland is in Trouble"

Expectations from the iWatch
Vidit Bhargava

For a long time now, there've been rumors of an iWatch, which we might eventually see take shape sometime in the near future. There's a lot that everyone's hoping for.

And While this may not be as big a launch as the iPhone or iPad, it's certainly the most challenging piece of hardware Apple's ever made. For it's not competing with engineer-obsessed tech companies like Microsoft or Google this time. It's competing with experts in the world of Watch design.

Ive is taking on Switzerland, his watch isn't going to compete with the next Galaxy Gear or the newly released Moto 360, It'll compete with the likes of Tag Heuer, Mondaine and Rado. This is why I think Eddy Cue wasn't exaggerating when he said Apple's releasing it's best products in 25 years this fall. A Version 1 iWatch which takes on the likes of Tag Heuer is going to be a huge feat to achieve for anyone!

This is my expectation from the iWatch, Its going to be nothing like the current smart watches and I hope it beats the Mondaine watch which has long been on my wishlist

P.S. The title of this post is inspired from a comment that Jony Ive is rumored to have made during the development of iWatch and has nothing to do with Switzerland

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