The Curiously Boring Phone

Vidit Bhargava

If the tech blog headlines are to be believed, the state of the iPhone brand is thus:

iPhone 5 sales have been abysmally low! Yeah, 2 million pre-orders within hours, Hundreds standing in Lines to get their hands-on the gadget, A 45k product that’s priced 10k higher than its should be, is sold out within a week in a developing country like India and until this story was published, foxconn, sharp and LG were having a hard time catching up with its sales. YET the sales are so low that SHARP and LG have cut the iPhone Screen production to half and that’s apparently, no official word from Apple or SHARP or LG yet but it doesn’t stop tech bloggers to misunderstand a business based speculation by WSJ. How do these things happen to an Apple product and not any other product is quite hard to understand. 

Here’s a little info about how the iPhone stories come up. In the world of technology and blogging anyone with a close Apple contact (someone who is ready to give hints) can start a tech-blog claiming to be an Apple fanboy. Visit Cult of Mac, 9to5mac, Appleinsider and all such rumor mills whose daily task is to scoop out Apple’s plans of future products, etc. 

Now, its all very interesting until all the news is a speculation. It was a speculation that Apple would come up with a music player on 23rd October 2001. It was a speculation that Apple will come up with a phone in 2007 and It was a speculation that Apple will launch a tablet ‘mac’ on January 27th 2010. In all these cases the viewers got more than just a music player, phone or tablet. They’d always get more than what would be speculated, upgrades were all hush-hush so say a design upgrade to the iMac was as surprising as the launch of the iPod. But was the design upgrade to the iPhone in 2012 a mere speculation? Wasn’t iPhone 5 inevitable? Didn’t 9to5mac and others kill the excitement months before the iPhone launch by gathering all the parts, even going as far as to predict things down to what processor what speed and how would the actual interface look like? They did. And so did all the newspapers, tech-blogs and every one else. 

So everyone now looks up-to these websites for the Apple news. A misinformed rumor, a slightly complicated business report, a far fetched thought, the readers buy it all! And that’s when ‘people’ even start looking at iPhone as boring, as Apple failing (Almost everyone jumps on to that conclusion whenever Apple ‘stock’ falls slightly, just because the news booms everywhere within minutes and a lot of people misunderstand stocks and shares and go on to declare reports that Apple is failing) And that is how the iPhone sales are low RUMOR came up.

Now to the actual story of this short article. Its about the boring device called iPhone.

“So, iPhone is boring. Its got this same UI for the last three years, and the same Apps launcher ever since its launch in 2007. Its boring. Its boring. Its Boring. What’s interesting is widgets, adventures with Viruses! clunky heavy themes. Quad Core processors, GBs of RAM, We want More Cores, We want More RAM! Even if we don’t know what it does! Bigger is better. More is Better. Larger is prettier. That’s just 4”, People have ‘upgraded’ to 6.3” phones. That Lumia is more colorful! iPhone’s only black or White, more color is always cooler, its interesting! Why, Apple won’t do that. They did,  they’re just looking after market share now. The Apple that was, isn’t now! Maps! Oh My God! I’ll get lost in the woods and be beaten up by Centaurs and Trolls if I buy an iPhone, no I Love my life, i’ll instead donate it to the good cause of customizing my phone for ever!“

That’s the crass people speak or intend to anyway, when they have to defend their decision of buying an Android/ Windows Phone instead of the iPhone. Yes, all this makes partial sense when looked at superficially. After all haven’t we always compared gadgets buy their processors and RAMS? Well, here’s why I will always prefer an iPhone over Android or Windows Phones: 

1. 10 Days after buying a phone, I don’t care about how it’s home screen looks, I don’t care which widget i’ve got to add today. On a busy monday morning, I’d rather jump straight into my email app and send that important mail. Or I’d rather just bring up the Notification center and check the stock update. I DON’T want to customize my phone, or play with its settings all day. I just want to get things done and quick (1).
   
2. Android Phones are prone to viruses and malware. My old PC had viruses and I’d always install that disturbing anti-virus which hampered the productivity of that PC popping up whenever not required to. I don’t want the same to happen to my Phone. Its just a phone. Let it stay free from malware or viruses and most importantly “Anti” Viruses.
   
3. Its a phone! Its supposed to fit into my hands properly. But perhaps most premium Android phones are too large. They either come at 4.8” , 5” or even 6”. To most larger-screen size means better, just because its a better way to watch multi-media content like videos. But for me, a phone ought to fit in my palms, I want to be able to use it to call my friends, not just watch videos or play games. And Content creation is still pathetic at 6” so it doesn’t matter if Its 4” or 6” , I’d rather buy that 9.7” inch tablet if i had other things to do like read books, create documents on the go.
   
4. All phones are either too simple to be called smart (Windows Phone doesn’t even have a notification center or a native notes app) or are too complex to be called smart. (Android) After all I don’t want to run things like Task Manager, File Explorer on a phone or any device. Its the dirty job which I’d love to keep away from on any device, be it a phone or PC.
   
5. The app experience in iPhone is far more fluid and intuitive than other devices like Android Phones or Windows Phones. But you may say, that Android and iOS apps are almost same! After all, Twitter on iOS is the same as Twitter on Android. But my point is, that you need far more power and there are far too many options to choose that right phone which offers a fluid UI without making me feel bad about buying it. No  thanks, I’d rather stick to easily choosing the boring iPhone which is still smart enough to run apps nicely.
   
6. As a keep observer of design, the unnecessary metal strip, the inconvenient hardware design, the bulging camera lens, the unwanted battery ‘door’ or a wrongly placed sleep-wake button bother me very much. I’d like things clean, I don’t want a battery door! Or don’t wish to take extra care of my phone’s camera lens or don’t want it to keeping rocking on desk, just because its unstable because of a camera. The iPhone has a state of the art design, Its just right! it feels awesome to hold.
   
7. Even if Apple Maps are quite bad, I’ve got alternatives. I’ve got alternatives for almost every native app which i don’t feel like using. Be it maps, reminders, weather, there’s an app for what’s not natively available and an alternative for the native apps. So there is no ‘-’ point yet.
   
8. True, Apple’s approach to the OS is restricted. They ‘approve’ apps. As a developer, I can tell you exactly what stuff doesn’t end up on the store. Its the malware, the Apps that don’t do what the intend to, or apps that leek memory or slower your device, or the apps which are counter-productive providing unnecessary pop-ups etc. Its the stuff that I don’t want anyway. And as a user, I feel safer to download or buy an App from the store. True, the numbers would have been larger if the apps that were rejected were actually approved but then I wouldn’t buy an iPhone if they didn’t screen the apps before giving them to the consumer. Good Job Apple!
   
9. It costs quite a lot. But then it lasts even longer. As an iPhone user, i can expect it to work well for at least three years. That’s a longer life-span than most phones. Also, given what I am getting at pushing a thousand bucks more to the seller, I am getting infinitely more. As a whole, its a good experience. I don’t have to sulk everyday just because my phone won’t do something that i desire.
   
   1. - Doing things quickly doesn't mean adding as many cores as possible into the processor or more RAM. when the software and hardware are integrated things can still be done very fast even if the processor is only dual core. So comparing a phone by its processor or RAM is a bad idea.

A short note on the term “boring” : iPhone’s design has been iconic. Partially the reason why so many phones want to look like an iPhone. Its simple and just clicks. Coca-Cola’s ‘iconic’ bottle design never gets boring, the iconic beetle design isn’t boring even though, the front has only been given minor tweaks ever since its launch! So iconic is not equal to boring. And iPhone’s Springboard UI and Hardware design is iconic. You know an iPhone from the circular home button, the rounded rectangle screen, its always going to stay charming and fresh.

So here it is. This why I prefer an iPhone more than Android or Windows Phones. But that doesn’t mean that any of you readers don’t have to buy an Android/ Windows Phones. If you guys, don’t mind these subtle things and would rather go for something more customizable and hackable. Go ahead, buy that shiny new Android Phone from the store. 

But Here’s how Apple’s condition is better than what it was in late 1980s and 1990s. Unlike Windows, Android cannot betamax Apple. Simple reason, the mobile market is governed by apps today. Developers can’t afford to stop making apps for iOS. That’s where they get their bread and butter from. Android can hardly provide a stable platform  for mobile purchases. So its only Android that’ll always live in the threat of being knocked off by a competitor. All these theories of Apple failing are nothing but mere speculations. Apple’s got a far more stable system this time. They’re dominance isn’t going to end so soon. Meanwhile, I’ll always enjoy the state-of-the-art productive, premium and boring iPhone!

P.S. You might think I am an Apple Fanboy, I am not. I just happen to like a few of Apple’s products and am open to accepting good competition. As a matter of fact, the new blackberry 10 is awesome. If there’s an OS that’s as simple and productive as iOS its gotta be Blackberry 10 OS. So don’t judge this as a fanboy article. :D