Pinsa Rossa in SF is a top tier Pinseria

Pinsa Rossa in SF is excellent. Their Pinsa's are perfectly baked with the right amount of hydration, perfect fermentation, and a process that seems to put craft over looks. The result is a light weight, digestable Pinsa that stays true to the Pinsa romana legacy. 10/10 would recommend.

P.S. Love how their Burrata came "injected" with Olive Oil. Fun touch.

Drowning in a sea of work

In what's a very odd turn of events, I find myself, over-worked, and exhausted from trying to find a proper job; all at the same time. I have so much to do, so little time and everything seems to be top priority right now. Tense few weeks.

Gas powered ovens are criminally underrated

Baked Pizza in a gas powered oven after 1.5 years yesterday and was blown away by the jump in quality from the Ooni Volt (the industry leader in electric ovens); the amount of moisture loss in an electric oven is insane. I've been putting peaches on the Pizza recently, and I put them yesterday too. Except the difference was day and night, because the oven was partially open, the pizza went in and came out in like 90 seconds, the Pizza was quality was so much better! The peaches actually tasted fresh, they felt they were part of the Pizza rather than something completely dried out. The same was true for every other topping in yesterday's pizzas.

We often mention about the heat in a gas powered oven, but it's also the fact that it doesn't significantly reduce moisture content that makes the Pizzas so much better.

This blog is 19 years old!

Woohoo! VirtuosoVidit is 19 years old today. It was my first blog; primarily started it to have a "website" of my own, to feel like I made something on the internet too. I was 11 years old then and had no idea how to write articles and blogs. But it seeemed cool so I tried. Can't believe this thing's still on.

Recently I realised, I haven't shared much of my life on this blog in the last 19 years. So here's a recap.

Starting 2007, when I took the next natural step after writing blogs; i.e. writing and designing a full blown magazine for school students. I then designed games, and apps, completed my undergrad in between that, got a life changing scholarship, presented to Tim Cook, burnt myself out, learnt how to bake Pizza, and most recently graduated from UC Berkeley.

Nobody is reading anything

Getting someone's attention in 2025, is an uphill task. Over the last twelve months I have redesigned my portfolio, I have written 10+ blogposts on my professional blog, I have started to put out content on LinkedIn, Instagram and whatnot, I have burnt myself out writing things.

But I have not gotten readers. Across the total of 7000 views this year, people generally don't even spend a minute on my blog posts, which on average take about a couple of minutes to read. That's just one data point. My impression is, we're looking at attention spans of less than 20 seconds; for everything. Portfolios need to leave an impression in less than 10 seconds. Posts need to be short. Even Social media content needs to be like a sentence and a really striking picture.

Which then makes me question, where is the room for deep dives. Real content with real research. How does one bring that forward. What's the answer to actually following a process in the age of a 6s attention span?


One of the reasons I started doing really short posts on this blog was this. I wanted to put out something. Just anything without worrying about who reads them.

Maybe I should start Zines again.

Recent blog posts on my tech blog have been a bit of a miss. Nobody's really reading them; I personally have changed strategy more than twice in this year, and yet few have worked. So I have been thinking. What if I made zines again. My old zines were text heavy and absolutely not the right medium for smartphone consumption. But i feel i could do something with the vertical scrolling format in a PDF too. Maybe that should be my blog posts.

So MVDIT TECH BOOK makes a comeback after 6 years of hiatus? Maybe. We'll see.

Is it actually better to not study UI design at all?

Was rummaging through old files, and found one of the early LookUp designs that was very colorful and changed background colors with different modes.

I miss how I could go crazy about my designs when I didn’t study design and didn’t know any better. Back in 2014, I had very little design awareness, I had taken one coursera course and that's about it. So I had no idea what "platform conventions", "consistency" meant. I was just too happy to be designing something. So the first iteration for LookUp was a massive change. It involved crazy colourscheme changes and a completely navy-blue and dark color theme.

Ofourse now I know better and now software must support a 1000 other modes, including light and dark, and every platform has its own convention and want not. It makes me wonder, how much of design education is seeking conformity to norms and how much is it really about expressing yourself.

Consistency is a term that's been borrowed, weaponised and industrialised in teh last few years. From meaning that two similar things should look similar so that people are not confused, it's gone on to mean complete conformity with the interfaces ordained by the company's star designers and the branding that the OS provider uses; more recently it also means taking the fun out of your icons because everything must look the same and everything must support the 10 other modes that the OS provides. Right?

Anyhow. Here's LookUp 2. I had so much fun making this design, more than 10 years ago.

Missed post: More Shader Fun

Missed yesterday's blogpost of the day, as I was working on a major redesign for my app LookUp (which I now realise I haven't talked about at all on this blog) but for the last 13 years I have been working on a dictionary app called LookUp which enables english Learners to build their vocabulary. I am frantically working to ship a major redesign of the app currently. So more on it later.

But here's some fun stuff I did with shaders. I like to think of it as the Liquid from the Liquid Glass. ;)